Simply put, digital marketing is any type of marketing that takes place online using a mobile device, a laptop, the internet, and so on. In addition to digital signage and technology that may or may not be internet-connected. It can range from the most complex automated email marketing initiatives to the content choices on your website’s blog.
Now that you understand what digital marketing is, let’s move on to the different types of digital marketing.
Types of Digital Marketing
You’ve probably encountered digital marketing if you own a computer or a smartphone, which many of us do. It could be an email in your inbox, a Google search result, a Facebook ad, a text message sent to your phone, or an Instagram post by an influencer. As you can see, internet marketing is a broad field with many subspecialties. However, the following are the primary types of digital marketing
1. Search Engine Optimization (SEO)
Simply put, SEO entails carefully structuring and optimising your website’s pages in order to achieve the best possible position on search engine result pages (SERPs) when internet users conduct a search on a search engine like Google related to your business.
2. Paid Social and Paid Search Advertising
Paid social ads appear on social media, and all ads that appear on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their preferred social platform or on the search engine results page (SERP).
3. Email Marketing
Email marketing refers to any type of marketing that takes place via email, and it is not limited to newsletters and coupons. This category includes any marketing-related email interaction.
4. Content Marketing
Content marketing encompasses all efforts to market via online content (and often employs SEO, paid search, and paid social advertising). For example, all of these content types (and more) are classified as content marketing:
Blog entries
Infographics
Videos
eBooks
Papers in white
5. Affiliate Marketing
Affiliate marketing is a type of digital marketing in which businesses advertise their products and services on third-party websites. These are also referred to as referrals. In this aspect of digital marketing, the affiliate website’s target audience becomes critical. Affiliates are incentivized in a variety of ways, including: